On demand Ep.01

AEO

Answer Engine Optimisation is the discipline of being the source that ChatGPT, Perplexity and Google's AI Overviews quote. For manufacturers with long, technical buying cycles, it's fast becoming the top of the funnel.

42 min

Runtime

WilsonCooke

Presenter

Recorded July 2026

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What you'll learn

01 How AI engines pick sources

The signals that get a manufacturer's page cited in an AI answer, and why they differ from classic SEO ranking factors.

02 Structuring technical content

Turning spec sheets, datasheets and FAQs into the answer shaped content engines prefer to quote.

03 Measuring AI visibility

Practical ways to track whether you're being surfaced in AI answers when analytics won't show you the click.

04 A 90 day starting plan

The first moves we'd make on a manufacturing site to start earning citations within a quarter.

About this session

Search behaviour is shifting. Technical buyers increasingly open an AI assistant before a search engine, and the brands those assistants cite win the consideration set before a single click reaches a website. For manufacturers, where the buying committee is large and the research phase is long, this is a structural change, not a passing trend.

In this session we walk through how answer engines choose their sources, what makes manufacturing content quotable, and the concrete steps to start earning citations. It's built for marketing leads and technical marketers who want a plan, not a lecture.

Your free 1:1 analysis

Turn the theory into a plan for your business.

45 minutes with a specialist, reviewing your own site against everything in this session. No obligation. Prefer to just grab a slot? Book via Calendly.