Long sales cycles. Specified products. Regulated industries.
Marketing for technical buyers.
We are the brand performance agency for manufacturing, engineering and industrial businesses that sell to people who actually know what they’re buying.
Most industrial businesses don’t have a marketing problem. They have a leak problem.
Enquiries dropping off between visibility, conversion and follow-up. Strong capability. Unclear positioning. A commercial system that loses good buyers somewhere between first search and signed order.
Enquiries have slowed, and nobody can say why.
The pipeline feels quieter than it was twelve months ago. The marketing reports say everything is fine.
Enquiries come in, but the fit is off.
Wrong sector. Wrong scope. Wrong scale. Sales is spending hours qualifying out instead of qualifying in.
Quotes go out late, follow-up slips.
The handover from marketing to sales isn’t tight. Good enquiries go cold. Some go to competitors.
Marketing can’t show what’s driving pipeline.
Clicks and impressions are reported. SQLs, quote rate and pipeline contribution aren’t. Revenue feels unpredictable.
Our position
We are the marketing agency for the complex-product economy. As it digitises.
Technical buyers research before they enquire. Specifications matter. Compliance matters. Long cycles need long-game marketing. Generalist agencies treat industrial like B2B. It isn’t. The buyer journey is different. The proof points are different. The reporting model is different. So is our agency.
Where we play
Sector specialists, not generalists.
We work across the industries where buying decisions are made by engineers, specifiers, technical procurement and operations directors. Twelve sectors. One playbook. Built for technical buyers.
Core Sector
Manufacturing & Engineering
Precision engineering, industrial machinery, fabrication and the people who specify them. The sector where it all started for us.
Built around how technical buyers research, evaluate and decide.
Strategy, performance marketing and digital delivery, connected as one growth system. Reporting that closes the loop from first search to signed order.
Brand & Positioning
Sector-clear positioning, technical-buyer messaging and brand systems that move complex products forward.
Positioning & message clarity
Brand identity & guidelines
Sector-specific messaging
Brand guardianship
Performance Marketing
Search, paid media and content built around the way technical buyers actually search. Measured in RFQs and pipeline.
SEO for technical buyers
Paid search & LinkedIn
Campaign development
Email nurture for long cycles
Digital Foundations
High-converting websites, RFQ pathways, CRM integration and reporting that connects activity to pipeline.
Website design & build
RFQ & enquiry pathways
HubSpot & CRM integration
Reporting & attribution
Proof
Manufacturing outcomes. Not marketing promises.
We measure ourselves in pipeline, conversion and revenue. Not impressions. Here’s what that looks like in practice.
Industrial Distribution
Energas / Engweld
+180% Year 1 revenue
+300% Year 2 revenue
A combined approach across a holistic group of companies, building a digital channel that scaled past £6m in two years.
Fire Protection
Tenmat
+77% search visibility
+680% trackable enquiries
Transforming a global manufacturer with 100+ years of heritage into a digital lead engine in regulated fire protection.
Engineering Seals
James Walker
+31% organic customers
+34% conversions
Enhancing brand awareness and lead generation across multiple sectors for a global leader in sealing and bolting.
Industrial transition thinking, written for technical buyers.
We publish what we actually believe about marketing for the complex-product economy. Sector views, sharp opinions, no fluff.
SEO for Manufacturers
Why most manufacturing SEO doesn’t generate enquiries (and the three fixes that do)
Generic SEO targets generic terms. Manufacturing buyers search with precision. Capability plus material plus application plus compliance. Here’s what to fix first.
The specification-stage marketing playbook every construction products manufacturer should be running
If you sell building envelope, HVAC or fire protection, the architect’s RIBA workflow is your marketing journey. Most manufacturers fall out at Stage 3.
The £40bn UK grid spend that tier 2/3 manufacturers should be marketing for now
ASTI, Beyond 2030 and the AMP8 cycle are publicly funded multi-year programmes. The tier 2/3 supply chain that will deliver them is largely invisible online. That’s the opportunity.
Request a Manufacturing Growth Audit. We’ll map where demand is being lost across visibility, conversion and follow-up, then give you a 90-day plan to fix it.
