Working with the newly merged company, we examined both internal and external perceptions of their organisational identity and what it meant for their customer base. The positioning 'Everything Gas' encapsulated their purpose of providing customers with a comprehensive suite of gas solutions to perform jobs safely, efficiently, and professionally. We then introduced the supportive tagline 'Your local gas & equipment experts' to highlight their expertise and nationwide network of locations.

Collaborating closely with Air Liquide, we ensured the new brand image aligned with their global brand vision while developing a flexible design system and guidelines that remained unique to Energas within the group. The comprehensive new design guidelines, encompassing photography, internal branding, wayfinding, literature, vehicle branding, and uniforms, enabled consistent brand application across both corporate and depot levels throughout their national network.

We developed a comprehensive brand strategy coupled with an evolved modern identity.