Sector Intelligence: UK Industry Transitions · WilsonCooke Industry Insights · May 2026
UK industry is going through three transitions at once. Net zero. Reshoring. Digitalisation. Each rewires the buyer journey. The marketing strategies that worked in 2015 don't work in 2026.
Three transitions, three rewired buyer journeys
Net zero rewires the spec: procurement screens for sustainability proof. Reshoring rewires the supplier landscape: UK manufacturers are the quiet beneficiaries of supply chain repatriation. Digitalisation rewires the buyer: 70-80% of the buying journey happens before the buyer contacts the supplier.
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