A fixed-fee, fixed-timeline diagnosis of your industrial commercial system. Visibility. Conversion. Follow-up. Scored, benchmarked and turned into a 90-day plan you can execute with us or with your own team.
A single-page snapshot showing your visibility, conversion and follow-up scores against the sector benchmark. Where the leak is biggest. What it’s costing in pipeline.
90-Day Plan
The prioritised interventions that will produce the biggest commercial uplift in the next ninety days. Costed. Sequenced. Mapped to outcomes.
12-Month Strategic View
Where the marketing function should be twelve months from now. Data architecture. Reporting model. Team responsibilities. Strategic priorities.
The process
Two weeks. Lightweight commitment. High-value diagnosis.
Week 1, Days 1-2: Kickoff workshop
Two-hour session with senior leadership. Understanding commercial context, pipeline mechanics, sector dynamics. We start with your business, not with a generic framework.
Week 1, Days 3-5: Diagnostic analysis
We audit visibility (search performance, intent coverage), conversion (capability page quality, RFQ pathway design) and follow-up (handover speed, CRM data integrity, pipeline reporting). Sector benchmarking against comparable businesses.
Week 2, Days 1-3: Findings synthesis
We build the Demand-to-Quote Scorecard and prioritise the leaks. The 90-day plan and 12-month view follow from the scoring.
Week 2, Days 4-5: Findings session
Two-hour session walking through findings, scorecard, plan and strategic view. Q&A, refinement, agreed next steps. You leave with documents you can take to the board.
What it doesn’t do
The Growth Audit is not a pitch. It’s a diagnosis.
There’s no obligation to engage us afterwards. Plenty of clients take the 90-day plan and execute it with their internal team or another agency. The value is in the diagnosis, not the engagement.
If we’re the right partner, you’ll know by the end of the findings session. If we’re not, the documents are still yours to use.
