Breathing life into a brand
steeped in history and
delivering business growth.
Established in 1800, Dudson is a hospitality brand with a proud heritage of manufacturing strong performance tableware.
Dudsons have been family operated for nine generations since being establish in 1800. Dudson knows a thing or two about creating and manufacturing strong performance tableware that is adored by the hospitality industry and chefs all over the world. Getting attention for their brand in a visually driven, online world was where they needed help.
We were on a mission to help Dudson stand out from the crowd, articulate what they really stand for through messages of value, get more customers, create better engagement and significantly boost their engagement and conversion.
So you want to be the brand of choice and reach more customers? Of course. Everyone does. But it takes a lot more than voicing ambitions to get the desired results. Dudson had aggressive growth plans to drive their business forward, but they didn't know how to get there.
Our mission
We were on a mission to help Dudson stand out from the crowd, articulate what they really stand for through messages of value, get more customers, create better engagement and significantly boost their engagement and conversion. We needed to get under their skin. Diving into our charge, we explored and questioned every facet of their business; products, customer base, competition and processes, we boldly dig into it all.
Understanding the market
Not only did we need to understand the market place, but we also had to understand the customer; their journey, their decision-making process – every little thing that makes them tick. Once we understood the customer, we took a critical look at their brand positioning to see how we could differentiate them in the market place.
Armed with a clear understanding, customer insights and the customer mindset we decided to make a daring step change in Dudson's brand positioning and customers tools.
A refreshed brand image
Image is everything, so we worked with some of the UK's leading, cutting-edge photographers to shift Dudson's visual brand into a shiny new light. From now on all customer communications were a work of art; using beautiful imagery and creative, editorial style story-telling that included full interviews with world-renowned chefs and industry influencers.
Comprehensive campaign strategy
Once we had the brand on point, it was time to get out and reach our customers. To do this, we implemented a comprehensive campaign strategy, digital market strategy, fully loaded with strategic content marketing and good old digital advertising.
Image is everything, so we worked with some of the UK's leading, cutting-edge photographers to shift Dudson's visual brand into a shiny new light.
From now on all customer communications were a work of art; using beautiful imagery and creative, editorial style story-telling that included full interviews with world-renowned chefs and industry influencers.
Dudson wanted to turn heads, reach and engage with more customers, convert more sales and establish themselves as the supplier of choice. A goal which was super exceeded.
After repositioning their brand and implementing our digital strategy, Dudson was reaching major local and national retail brands and food chains. Customer attention increased exponentially, and conversion shot through the roof.
Book your free discovery call with a member of our team today.
