Search behaviour is shifting. Technical buyers increasingly open an AI assistant before a search engine, and the brands those assistants cite win the consideration set before a single click reaches a website. For manufacturers, where the buying committee is large and the research phase is long, this is a structural change, not a passing trend.
In this session we walk through how answer engines choose their sources, what makes manufacturing content quotable, and the concrete steps to start earning citations. It's built for marketing leads and technical marketers who want a plan, not a lecture.