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    <title>Webinars</title>
    <link>https://manufacturing.wilsoncooke.agency/webinars</link>
    <description>View all of our manufacturing webinars</description>
    <language>en</language>
    <pubDate>Thu, 30 Jul 2026 15:34:17 GMT</pubDate>
    <dc:date>2026-07-30T15:34:17Z</dc:date>
    <dc:language>en</dc:language>
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      <title>AEO</title>
      <link>https://manufacturing.wilsoncooke.agency/webinars/aeo</link>
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 &lt;a href="https://manufacturing.wilsoncooke.agency/webinars/aeo" title="" class="hs-featured-image-link"&gt; &lt;img src="https://manufacturing.wilsoncooke.agency/hubfs/webinar-hero-aeo.jpg" alt="AEO" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
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&lt;p style="line-height: 1.6; color: #3d3d3d; background-color: #ffffff;"&gt;Search behaviour is shifting. Technical buyers increasingly open an AI assistant before a search engine, and the brands those assistants cite win the consideration set before a single click reaches a website. For manufacturers, where the buying committee is large and the research phase is long, this is a structural change, not a passing trend.&lt;br&gt;&lt;br&gt;&lt;/p&gt;</description>
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&lt;p style="line-height: 1.6; color: #3d3d3d; background-color: #ffffff;"&gt;Search behaviour is shifting. Technical buyers increasingly open an AI assistant before a search engine, and the brands those assistants cite win the consideration set before a single click reaches a website. For manufacturers, where the buying committee is large and the research phase is long, this is a structural change, not a passing trend.&lt;br&gt;&lt;br&gt;&lt;/p&gt;  
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      <category>status:on-demand</category>
      <category>duration:42-min</category>
      <category>episode:01</category>
      <category>AEO</category>
      <pubDate>Thu, 30 Jul 2026 15:18:44 GMT</pubDate>
      <guid>https://manufacturing.wilsoncooke.agency/webinars/aeo</guid>
      <dc:date>2026-07-30T15:18:44Z</dc:date>
      <dc:creator>WilsonCooke</dc:creator>
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